Example Concept: Negative space in logo design refers to the empty or unmarked areas around and between the subjects of an image. By strategically using negative space, designers can create logos that are both visually appealing and conceptually rich. This approach often involves embedding hidden symbols or messages within the negative space, which can add depth and intrigue to the design. The key is to ensure that the negative space complements the positive elements, maintaining balance and clarity while enhancing the overall brand message.